The following gives guidelines for using the Lancaster Music Festival brand including logo downloads in pdf and png formats.
When the Lancaster Music Festival logo is used in single colour mode it should be rendered at 85% black
CMYK | rgb | Hex | Greyscale | |
---|---|---|---|---|
Blue | 57/20/0/0 | 103/171/221 | #67abdd | none |
Black | 70/60/50/30 | 76/81/90 | #4c515a | 85% |
Black: #4c515a (hex)/ 76,81,90 (rgb)
Blue: #4c515a (hex)/ 76,81,90 (rgb)
gradient angle: -41º
Hex: 0% [#67abdd] - 75% [#bad2ed]
RGB: 0% [03,171,221] - 75% [86,210,237]
Xan (script) & Avenir Next (sans serif)
Avenir should be used for body text in all documentation and literature relating to Lancaster Music Festival wherever possible.
The Lancaster Music Festival logo is always bounded by a rectangle so should work within most contexts without special treatment. No part of the logo should ever be transparent and should not be reversed (negative) without first consulting with Lancaster Music Festival. The fonts used in the logo work well at small sizes. If the width of the logo is less than 3cm or 150 pixels you should consider using one of the avatars. Be careful, when resizing, that you do not distort the logo and only use the logos illustrated in this document.
The full colour logo works well on most backgrounds except shades of green. If in doubt allow a white border around the logo.
See diagram (left) for margin widths (depending on whether its the square or banner design).
For more information contact info@lancastermusicfestival.com
J and the 9s and Lowes photographs by Michael Yates. All other photographs by Nick Dagger. Website hosted by nublue
© Lancaster Music Festival 2021